Purchase massage products?

1. If you have pain or aches, would you buy massage products?

Yes. According to a 2021 consumer survey, over 60% of massage product buyers say muscle pain, stiffness, or soreness as their primary reason for purchase. Back and neck pain are the most common symptoms driving sales.  

2. What type of massage porducts do buyers usually purchase?

Handheld percussion massagers (e.g., massage guns) are the most popular, accounting for nearly 40% of the market. Other common types include neck/shoulder massagers, foot massagers, massage chairs, and massage cushions.

3. Do people buy massage products for reasons other than pain?

Yes. Around 25% buy for relaxation and stress relief, 10% for improving circulation or athletic recovery, and 5% for gifting purposes.

4. Which body area do buyers most want to target?

Lower back (40%), neck and shoulders (35%), feet (15%), and legs (10%). Many products are marketed specifically for lumbar or cervical use.

5. How much do most buyers spend on a massage product?

For personal use, the average spend is $80–$150. Massage guns often range $50–$200, while a basic shiatsu pillow costs $30–$70. Full massage chairs average $2,000–$5,000

6. Are expensive massage chairs worth the investment?

For chronic pain or daily household use, yes. Studies show regular chair massage can reduce muscle tension and anxiety. However, for occasional relief, handheld devices offer better value.